What is an AI visibility audit?
An AI visibility audit diagnoses how your business appears — or doesn't appear — across AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. It examines your citation presence, entity clarity, schema markup, and technical SEO foundations to identify exactly what's preventing AI engines from citing your business. Foundier's AI visibility audit delivers findings and a prioritised action plan in 5 business days.
What's the difference between an AI visibility audit and a technical SEO audit?
A traditional technical SEO audit checks whether your site is readable by Google's crawler. An AI visibility audit checks whether your site is readable — and citable — by AI engines. Foundier's audit covers both in one engagement: AI citation analysis across ChatGPT, Perplexity, Claude, and Google AI Overviews, plus the full technical SEO foundation audit. Most agencies charge $800–$1,200 for a technical SEO audit alone. Foundier includes both for $1,500.
How is this different from running an AI search audit myself?
You can manually ask ChatGPT or Perplexity "who are the best [your category] companies?" and see if you appear. But that only tells you if you're being cited — not why you're not, and not what to fix. Foundier's AI search audit tests across hundreds of query variations, checks competitor citation patterns, audits your full technical signal stack, and delivers a specific action plan. It's the difference between a symptom and a diagnosis.
How do I know if my business appears in ChatGPT results?
The simplest check: open ChatGPT and ask "What are the best [your service] companies in [your market]?" and variations of that question. If you don't appear — or if competitors appear consistently and you don't — you have an AI visibility gap. The audit maps this systematically across all major AI engines and across the full set of questions your customers are actually asking AI about your category.
Why isn't my business showing up in AI search?
The most common reasons: vague entity signals (AI engines can't clearly identify what your business does and who it serves), missing or malformed schema markup, content that isn't structured around the questions people ask AI, no llms.txt file, and weak technical SEO foundations that reduce how much AI engines trust your site. The audit identifies which of these are affecting your specific business — and which fixes would have the biggest impact.
How do I check my AI search visibility?
You can use tools like Perplexity, ChatGPT, and Google AI Overviews to manually test whether your brand appears for relevant queries. For a more systematic check, tools like Otterly.ai and Peec AI track AI mention frequency. For a full diagnostic — citation presence, technical SEO foundations, competitor analysis, and a fix plan — Foundier's AI visibility audit covers everything in one engagement.
What is an AI readiness audit?
An AI readiness audit assesses how prepared your website and online presence are for AI-powered search. It covers entity clarity, structured data, content citability, technical SEO foundations, and llms.txt configuration — the signals AI engines read before deciding whether to cite a business. Foundier's AI Visibility Audit is an AI readiness audit combined with a live citation check across ChatGPT, Perplexity, Claude, and Google AI Overviews.
What do I need to provide to get started?
A short briefing form covering your business, your category, and your top competitors. Read-only access to your website (Google Search Console read access is helpful but not required). That's it. No lengthy onboarding calls, no waiting for a project kickoff meeting. You fill in the form and we start the next business day.
How long does the audit take — and what happens after?
Five business days from briefing to report. Day 1: briefing and access. Days 2–3: AI citation diagnostic across ChatGPT, Perplexity, Claude, and Google AI Overviews. Days 3–4: technical SEO and schema audit. Day 5: report delivery and a 30-minute walkthrough call. After the call, you have a clear picture of where you stand and a prioritised plan for what to do next.
Do I need an AI visibility audit if I already rank on Google?
Yes — ranking on Google and being cited by AI are now two separate outcomes. A business can rank on page one and be completely invisible when someone asks ChatGPT or Perplexity about its category. As AI engines handle more of the early research phase of buyer journeys, AI visibility is becoming as important as Google rankings. The audit tells you exactly where you stand in AI search — independently of your Google performance.
What does the action plan actually look like?
A prioritised list of specific fixes — not generic recommendations. Each item is ranked by impact (how much it would improve your AI visibility) and effort (how long it takes to implement). Quick wins are separated from deeper structural work. Every recommendation references your specific site, your specific schema gaps, and your specific citation profile. You can hand it directly to a developer or use it to brief an SEO team.
What happens after the audit — do you do the work too?
Yes — if the audit reveals significant AI visibility gaps, Foundier can implement the fixes through
AI SEO services. If the audit reveals deeper structural or design issues, we can address those through a full
website redesign. Many clients start with the audit and move directly into one of those engagements. Others take the action plan and implement it themselves or with their existing team. Either way is fine.