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QUESTIONS
The questions every business asks before hiring an AI SEO agency.
Honest answers — including the parts most agencies won’t tell you.
What's the difference between AI SEO and traditional SEO?
Traditional SEO optimizes for Google’s blue-link results — keywords, backlinks, on-page content. AI SEO optimizes for citation in AI answers — schema markup, BLUF content structure, llms.txt, and getting your business named in ChatGPT, Perplexity, and Google AI Overviews responses. The work overlaps but the targets are different. Most SEO agencies do the first well and the second poorly.
How long until I see citation lift?
Most clients see meaningful citation movement within 60-90 days of an engagement starting. Some pages get cited faster — within 30 days — depending on category competitiveness and content depth. AI engines re-index continuously, so changes compound over time rather than appearing all at once.
What's the difference between an AI-Ready Website and a regular website redesign?
A regular redesign makes your site look better. An AI-Ready Website makes your site get cited by AI. Different goals, different work. AI-Ready Websites are built with schema markup on every page, clear content structure AI engines can quote, first-hand expertise embedded in the writing, and design hierarchy that signals trust to both visitors and AI parsers. Most redesign agencies don’t do any of these because they’re not trained to think about how AI reads sites. We are.
Can I work with you while I have an existing SEO agency?
Yes. Many clients keep their traditional SEO partner for Google rankings while we handle AI search visibility. We’re happy to coordinate with your existing team. We don’t claim ownership over keywords, content, or rankings — our scope is citation engineering and the technical foundation AI needs to parse your content.
What if AI search changes? Will I lose my investment?
The underlying work compounds regardless of which engines dominate. Schema markup, BLUF content structure, llms.txt, and citation-engineered pages benefit any AI engine that emerges. We build for the principles of how AI parses and cites content — not for one specific platform. If ChatGPT disappeared tomorrow and Perplexity took over, your work would still pay off.
Why does the audit cost $1,500?
Because it’s five days of real work — testing 30+ prompts across every major AI engine, analyzing your technical SEO and schema, reviewing competitor citation patterns, and building a prioritized 90-day action plan. We don’t run automated reports. Every audit is hand-built. The $1,500 reflects the actual time it takes — and is fully credited toward any larger engagement you book within 60 days.
What if the audit shows I don't need a bigger engagement?
Then we’ll tell you that. The audit might reveal you mostly need content optimization (a $2-5K engagement) rather than a website rebuild ($10-15K). Or that you just need to clean up your schema. Or that your business is actually well-positioned and only needs monitoring. We size the recommendation to what you actually need — not what we can sell you.